Industry

SaaS AI ERP

Client

Visual Designer

Everest Brand

Brand and product were designed as a single system, not separate disciplines.

The brand and product system were intentionally designed in alignment from the beginning. The logo direction directly informed the product’s color system, with the primary call-to-action color (#F96673) derived from the brand identity. This created a clear visual connection between the product interface and future marketing, ensuring consistency across all touchpoints.

Large Project Gallery Image #4

The final identity became a system input, not just a visual output.

In developing the visual identity, I explored multiple directions to balance the needs of an enterprise financial product. The system needed to convey trust, which is critical for financial workflows, while maintaining simplicity to signal ease of use. At the same time, it needed to reflect the clarity and modernity expected of a next-generation SaaS platform—differentiating it from legacy ERP systems.