Working alongside three founders, seven engineers, and four product leaders, I was responsible for creating the foundational systems that would shape the product experience. This began with designing the company’s brand and visual identity, including the logo and primary interface language. From there, my work expanded into defining the product’s information architecture, navigation systems, and foundational workflow models. Rather than designing isolated features, I approached the challenge as a systems problem: how to create a scalable foundation that could support complex financial workflows while remaining understandable and efficient for users.